Privacy Policy

Last updated: June 18, 2026

Genius Academy (“we”, “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (the “Website”). We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and the EU General Data Protection Regulation 2016). We reserve the right to update and modify this Privacy Policy at any time and for any reason. You are encouraged to periodically review this Privacy Policy to stay informed of updates. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE WEBSITE.

Collection Of Your Information

In order to access the website and place an order for any book, test or study material as a parent, you will be asked to provide some personal information including your full name, email id and phone number. Please note that in addition to the user name and password, the following personal details of your child will be collected: first name, last name, class/year information and the region they are taking the exam. In addition to the above, we may auto-collect some system information including your IP address, web browser type and version, operating system type, browsing history etc. We do not store or collect any payment or billing information including your debit or credit card details.

Use Of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. We will securely process your personal information and use it for administration and operation of this Website, including but not limited to the following purposes:

  • To provide quality services
  • To update and maintain your account with us
  • To personalise user experiences and troubleshooting
  • To provide you with promotional material when opted-in with informed consent
  • To notify you about changes and modifications to our service
  • To improve future website development and improvement
  • To enable third parties to carry out technical and logistical functions on our behalf
  • To enforce this Privacy Policy and/or any other rules, laws, regulations or guidelines that are applicable to you

Disclosure Of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, email delivery, hosting services, customer service, and marketing assistance.

Third-Party Advertisers

We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information about your visits to the website and other websites that are contained in web cookies in order to provide advertisements about goods and services that may be of interest to you.

Third-Party Business Partners

We may disclose some non-personally identifiable information to our third-party business partners in order to facilitate some interoperable or joint offering of products and services to you from us and such partners.

Marketing Communications

With your informed consent (opt-in) we may share your information with third parties for marketing purposes, as permitted by law.

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with our professional advisers such as lawyers and auditors when it is necessary to respond to legal process, to investigate policy violation, or to protect the rights, property, and safety of others.

Genius Academy does not sell your personal information. We disclose only that personal information that is necessary for the third party to deliver their specific service and we take all reasonable measures to ensure they keep your information fully secure and not use it for any purpose other than the one under which it was disclosed. In case any of these third parties are situated outside of EU, we confirm that is done in accordance with the applicable laws with appropriate data transfer mechanisms in place.

Use Of Cookies

We may use cookies, tracking pixels, and other tracking technologies on the website to help keep track of user activities and personalise user experience by remembering relevant user information, product and service preference; by procuring aggregated usage statistics; and other related purposes. Most internet browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Website. Additionally, we may use third-party software to serve ads on the website, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimise your online experience with us. Please note this privacy policy will not be applicable in case of any such third-party software and their associated cookies policy.

Data Storage And Security

The personal information which we hold will be held securely in accordance with our internal security policy and the appropriate UK data protection laws as and where applicable. This data may be transferred to, stored at and processed in a destination outside the European Union. By submitting your personal information, you agree to such transfer, storing or processing. We have implemented generally accepted standards of technology and operational security in order to protect personal information from loss, misuse, or unauthorised alteration or destruction. Unfortunately, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Whilst we strive to use all reasonable efforts to protect your personal information, we cannot guarantee its absolute security. We will notify you promptly in the event of any breach of your personal information which might expose you to serious risk. We will never collect sensitive information about you without your explicit and informed consent.

Data Retention And Deletion

Genius Academy will retain your personal data as long as you continue to use the website or as required by applicable laws or regulations. We will review your personal data periodically to establish whether we are still entitled to process it. If we decide that we are not entitled to do so, we will stop processing your personal data, but may choose to retain it in an archived form in order to be able to comply with legal obligations, if any.

Under the GDPR, you have full rights:

  • To access your personal data
  • To be provided with information about how your personal data is processed
  • To have your personal data corrected / erased
  • To object to or restrict how your personal data is processed
  • To have your personal data transferred to yourself or to another person or business under certain circumstances

Contact Us

If you have any questions about this Privacy Policy, please contact us:

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